Digital Content • Campaign Operations • Technical Project Management

Building clearer digital experiences from the messy middle.

I’m Ki’ara, a Richmond-based digital professional with 9+ years of experience turning content, campaigns, stakeholder needs, and systems into organized, user-centered work.

Explore my work Let’s connect

About

Part content strategist, part systems thinker, part “let me organize that chaos real quick.”

My work has evolved across content, campaign operations, QA, and technical project management. Click through the timeline to see how the pieces connect.

2016–2022

Communications + Web Content

I built my foundation in writing, website management, accessibility, audience-centered messaging, and cross-functional communication.

  • Website content updates
  • Copywriting + editing
  • Accessibility training
  • Stakeholder collaboration

2022–2025

CMS Publishing + Digital Content

I expanded into CMS platforms, landing pages, blogs, newsletters, SEO, analytics, and content workflows.

  • WordPress, HubSpot, Wix, Shopify
  • SEO content optimization
  • Newsletters + web pages
  • Content calendars

2025–2026

Campaign Operations + QA

I moved deeper into digital campaign execution, testing customer-facing experiences across platforms, reviewing requirements, and tracking launch readiness.

  • Digital campaign execution
  • QA across web, iOS, and Android
  • Workfront tracking
  • Stakeholder request management

Now

Technical Project Management

I’m stepping into more strategic coordination: clarifying goals, refining requests, prioritizing work, improving handoffs, and helping teams move with more clarity.

  • Project coordination
  • Requirements refinement
  • Prioritization
  • Process improvement

Experience Highlights

Campaign Operations

Supported an average of 8 customer-facing digital campaigns per month across 14 lines of business, with QA testing, documentation review, and launch-readiness tracking.

Content Management

Edited, published, and maintained web pages, blogs, newsletters, landing pages, and digital content across CMS platforms.

Stakeholder Coordination

Partnered with marketing, communications, and operations teams to clarify requests, track updates, and support timely delivery.

Selected Work

Case studies without the corporate tea spilling.

A look at the kinds of problems I’ve helped solve across content, campaigns, and digital operations.

Capital One

Digital Campaign Execution + QA

Supported campaign setup, documentation review, stakeholder communication, QA testing, and launch readiness across web, iOS, and Android experiences.

  • Campaign Ops
  • QA
  • Workfront
  • Stakeholders

SafetyChain Software

CMS Publishing + SEO Content

Managed website content, landing pages, blogs, and case studies using HubSpot, WordPress, Elementor, and HTML while supporting SEO and brand consistency.

  • HubSpot
  • WordPress
  • SEO
  • Copy Editing

Intercept Health

Digital Content + Engagement

Managed content across 11 social media accounts, improved engagement by 48%, and maintained blogs, web pages, newsletters, and digital content.

  • Content Strategy
  • Newsletters
  • Analytics
  • Brand Voice

Toolkit

Content + Copy

Copy editing, proofreading, SEO, brand standards, web content management, digital publishing

Project + Workflow

Workfront, stakeholder communication, QA testing, tracking, deadline management, prioritization

CMS + Digital

WordPress, HubSpot, Shopify, Wix, Squarespace, Elementor, Webflow, Google Analytics

Technical Foundation

HTML, CSS, JavaScript basics, responsive design, accessibility awareness, Figma

The Journey

From communications to content systems to campaign delivery.

Let’s connect

Have a project, role, or collaboration that needs clarity?

I’m especially interested in opportunities where content, systems, customer experience, and project management meet.

Send me an email Connect on LinkedIn